The Sandbox and Food Angel launch ‘Food Rescue World’ to blend gaming and charity
31 May 2024 - The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, in collaboration with Food Angel, a Hong Kong-based charity, is pleased to announce the launch of the Food Rescue World gaming experience in The Sandbox. This partnership marks Food Angel as the first social enterprise or non-governmental organization (NGO) in Hong Kong to enter The Sandbox, showcasing the potential of "Metaverse for Good"—an initiative where virtual worlds are used to make a significant impact on real-world charitable causes.
In celebration of World Food Rescue Week 2024, Players are invited to explore Food Rescue World in The Sandbox and assist Food Angel’s mascot Rice Boy (米仔), in completing a series of virtual quests. These quests involve collecting surplus food from markets, processing it in a central kitchen, and distributing meals to underprivileged families. This immersive metaverse experience allows players to understand and participate in the food rescue process while raising awareness about the importance of food conservation and sharing surplus food with those in need.
By completing all quests in Food Rescue World, players can earn coupons from local partners Lalamove and Maxim's that enable them to directly support Food Angel's initiatives.
Commenting on Food Rescue World, Ms. Gigi Tung, founder of Food Angel, said: "By utilizing the power of the metaverse to expand our reach to the next generation, we hope to build a deep collaboration with The Sandbox. This innovative approach provides a new way to promote and ensures a sustainable future for our cause."
In support of this initiative, members of The Sandbox Hong Kong team visited Food Angel’s kitchen earlier this month to prepare food ingredients and meal boxes while fostering a hands-on collaboration that bridges virtual and real-world efforts. The Sandbox’s Trusted Partners GoGoBox and Chord Hero also participated, further engaging a wider community in this charitable act.
The Sandbox already supports various charitable causes worldwide, ranging from conservation efforts to humanitarian aid. Food Angel joins the ranks of supported organizations such as UNICEF, the French Red Cross, Nori, and WeForest.
“We are proud that The Sandbox team, creators, and players can get involved in Hong Kong Food Angel and make a difference in the lives of local people in need by taking part in the Food Rescue World experience,” said Sebastien Borget, co-founder and COO of The Sandbox. “The Metaverse for Good is a commitment of our platform to expand our actions in virtual worlds to make a meaningful and positive impact in the physical world.”
About Food Angel
Food Angel is a food rescue and food assistance program launched in 2011 by the Bo Charity Foundation with the mission of "Waste Not, Hunger Not, With Love". The program rescues edible surplus food from different sectors of the food industry that would otherwise be disposed of as waste. Following strict safety protocols, the rescued food items will then be prepared as nutritious meals in our central kitchens and food packs. They will be distributed to serve the underprivileged communities in Hong Kong. Currently, Food Angel rescues 45 tonnes of edible surplus food each week, producing over 20,000 nutritious meals, and helps distribute over 11,000 other meals and food packs daily free of charge for people who are in need of food assistance. Education is important to us. We advocate the virtue of cherishing food and caring for the community.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and other aspects of culture. The Sandbox leverages Web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations, and rewards in the form of non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit www.sandbox.game and follow the regular updates on X (Twitter), Medium, and Discord.
About Animoca Brands
Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn, and Azarus. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.