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Garfield Franchise by Animoca Brands Surpasses 30 Million Installs, Celebrates Garfield’s Birthday with Special App Promotions

 

Garfield’s Diner, Garfield’s Defense, Garfield’s Escape and other mobile apps based on the lasagna-loving cat

 

Hong Kong – June 17, 2014 – Animoca Brands, the mobile game developer and publisher recently spun off from parent company Animoca, announced today that its Garfield franchise surpassed 30 million installs and that it is marking the famous feline’s 36th birthday on June 19th with a series of special promotions across all of its Garfield titles. From now until June 23rd, Animoca Brands is offering a price reduction for all its Garfield paid apps and a 50% bonus to all virtual currency purchases in freemium Garfield apps.

 

“Garfield is lovable and relatable by anyone who has ever hit the snooze button one too many times or snuck in an extra piece of pie when no one was looking,” said Jim Davis, Garfield’s creator. “The team at Animoca Brands has done an excellent job of bringing Garfield to life through mobile games that are fun to play and true to the charm, humor and mischievousness that embodies the Garfield brand.”

 

Animoca Brands holds the rights to develop and publish mobile games based on Garfield and other characters from the famous Garfield comic strip, created by Jim Davis and first published on June 19, 1978. Garfield holds the Guinness World Record as the most widely syndicated comic strip in history, and the title character has been the star of numerous television series, feature films, comic books and video games.

 

“It is an honor to help Garfield celebrate his 36th birthday with these special app promotions,” said Robby Yung, chief executive officer of Animoca Brands. “Despite his laziness, this most illustrious and incomparable of cats has entertained hundreds of millions of people in his career, and we consider ourselves privileged to have delivered Garfield-based games to another 30 million mobile users.”

 

Animoca Brands’ Garfield-themed mobile games are published and operated by its subsidiary studio Web Prancer. Games in the Garfield franchise include:

 

  • Garfield’s Diner: Join Garfield and friends as they team up to run Irma’s diner and serve savory signature meals in this restaurant management game. (Price: $1.99, reduced to $0.99.)

  • Garfield’s Diner Hawaii: Garfield needs you for even more addictive time management gameplay set in one of the world’s most beautiful locations! (Price: Free.)

  • Garfield’s Defense and Garfield’s Defense 2: Help Garfield in his epic struggle to protect the world from the menace of the Food Invaders, and then play the sequels, in which the Invaders strike back in sneaky revenge. (Price: Free.)

  • Garfield’s Escape: Garfield and the kind-but-clueless dog Odie must run away from the Bath-o-Matic Robot that wants to wash them clean in this exciting running game. Free and Premium ($1.99, reduced to $0.99) versions both available.

  • Garfield Coins: In this fun twist on the classic coin dozer arcade games, help Garfield use an automatic pushing arm to win coins, costumes, toys and collectibles. (Price: Free.)

  • Garfield Cookie Dozer: Piles of scrumptious cookies are waiting to be shoveled into a prize bin and directly into Garfield’s maw. Help the fat cat gain some weight! (Price: Free.)

  • Garfield’s Pet Hospital: Help Garfield treat and nurse kittens, puppies, hamsters, gerbils and other cute pets back to health in this fast-paced time management game that takes place in the Animal Rescue Clinic. (Price: Free.)

  • Feed Garfield: Use physics and careful planning skills in this challenging puzzle game in which the goal is to put food in Garfield’s bowl. (Price: $1.99, reduced to $0.99.) Also available in HD.

  • Garfield Tycoon: Garfield tries to take over the Muncie real estate market in this highly addictive management sim game. Can you turn the lazy cat into a property magnate? (Price: Free.)

  • And more, including more games and wallpapers!

 

Availability:

The Garfield franchise of mobile games, published by Animoca Brands’ Web Prancer studio, is available globally across multiple app stores. All games in Garfield’s birthday promotion may be viewed at: http://tw.webprancer.com/garfield_bday_promo.html

 

The games in the Garfield birthday promotion can also be located on individual app stores:

 

Google Play: https://play.google.com/store/apps/developer?id=Web+Prancer

Apple App Store: https://itunes.apple.com/us/artist/web-prancer/id503762845

Amazon Appstore: http://www.amazon.com/s/ref=bl_sr_mobile-apps?_encoding=UTF8&field-brandtextbin=Web%20Prancer&node=2350149011

Windows Store: http://www.windowsphone.com/en-US/store/publishers?publisherid=Web%2BPrancer&appid=b56d9530-5abf-4127-a4ff-97a1558cd665

 

For game logo, screenshots and other assets, please contact press@animocabrands.com.

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About GARFIELD

GARFIELD was born on the comics pages on June 19, 1978. The creation of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a quick-witted orange cat who loves lasagna, coffee, and his remote control; Jon Arbuckle, his owner; and Odie, a sweet but dumb dog. GARFIELD was introduced to the world in just 41 newspapers and is now the most widely syndicated comic strip ever, appearing in 2100 newspapers. The strip, distributed by Universal Press, is read by over 200 million people each day and is translated into 42 languages.

 

The success of the comic strip spawned an entertainment empire including television: Garfield and Friends, The Garfield Show, and a dozen primetime specials; movies: Garfield: The Movie and Garfield: A Tail of Two Kitties; hundreds of best-selling books, and thousands of licensed products.

 

Garfield has long been considered an evergreen property because he has not only endured, but continues to be fresh and funny after 36 years in the limelight. Follow Garfield, along with over 15 million other fans, on Facebook and Twitter, and visit garfield.com, and Garfield’s free educational site, professorgarfield.org.

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About Animoca Brands

Animoca Brands Corporation Limited was formed in 2014 through the spinoff of part of the app portfolio of Animoca (Appionics Holdings Ltd.) and the consolidation of a number of partnerships and acquisitions. Animoca Brands is the resulting entity with a mission to create and/or publish globally a broad portfolio of mobile games, including several games based on popular intellectual properties. Animoca Brands operates various app studios including Web Prancer, which is responsible for producing Garfield-themed products. Animoca Brands is based in Hong Kong. For more information visit www.animocabrands.com. 

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