GAMEE users are able to participate in the new advertising network and to benefit from interaction with adverts. Users are rewarded for completing tasks or viewing adverts, for which they earn in-game rewards and enjoy other benefits derived from the advertising network. In 2025 GAMEE AdNetwork will expand its platform with improved tools and automation in order to welcome new partners and incorporate their audiences into its advertising network. This will significantly extend GAMEE AdNetwork's reach and capabilities, and pave the way for the introduction of tokenized ad space and a permissionless on-chain marketplace.

 

GAMEE AdNetwork is built on four core principles that set it apart from traditional advertising platforms:

 

1. Community-owned ad space: GAMEE AdNetwork enables advertisers to tokenize advertising space as NFTs, allowing holders of GMEE tokens to have true ownership and participation in the advertising ecosystem.

 

2. Quality and reputation layer: a comprehensive user reputation system rewards engaged users and promotes high-quality interactions with adverts, enhancing advertising campaign performance through on-chain activity tracking. It also serves as a backend system that differentiates users based on their track record, wallet activity, and interactions with partners, enabling more precise user segmentation for advertisers. 

 

3. Performance-based model: advertisers on GAMEE AdNetwork only pay for completed user actions, ensuring meaningful outcomes for their advertising campaigns.

 

4. Engagement-first experience: users receive rewards for ad interactions, transforming advertising into an experience that users are more likely to actively seek.

 

"Digital advertising has always monetized user attention without offering value back to the GAMEE community," said Martin Zakovec, CEO of GAMEE. "We're changing this by introducing one of the first tokenized ad networks, allowing users to have a real stake in GAMEE AdNetwork in return for helping to grow the network. This is a complete reimagining of how advertising value can be distributed more fairly and equitably in the Web3 era."

 

The network's formal testing phase has demonstrated positive results with several partners:

- Delivered 300,000 new users to Bitget over three days

- Activated 280,000 new Moca IDs over eight days

- Successfully executed campaigns for JetTon, OKX Racer, Forbes, and others.

 

The GMEE token now serves multiple functions:

- Advertisers use GMEE to purchase ad space to engage with the network's audience

- Community members can use GMEE to purchase and trade tokenized ad space NFTs

- Publishers tokenize their existing ad space, creating new revenue streams for their projects in the  form of GMEE

- All transactions in the GAMEE AdNetwork marketplace are conducted using GMEE.

 

GAMEE has formed strategic partnerships with leading tech providers including DAT, TONAI, and AdsGram to ensure rapid scalability. The GAMEE AdNetwork will feature premium advertising inventory from established Web3 platforms including Pixels, Gomble, PlayEmber, Gala Games, Notcoin, Blum, CoinGecko, and CoinMarketCap.

 

"What sets GAMEE AdNetwork apart is our unique position to solve the traditional chicken-egg problem that plagues new ad networks," commented Bozena Rezab, co-founder and chairman of GAMEE. "While most ad networks struggle to attract advertisers without a robust user base, we’re seeding the GAMEE AdNetwork with an established audience of over 100 million registered users, which creates immediate value for advertisers while building toward our vision of a fully decentralized advertising ecosystem."

 

Learn more about GAMEE AdNetwork by visiting the GAMEE website at https://www.gamee.com and reading the GMEE Whitepaper.

 

About GAMEE

GAMEE was founded in 2015 and has been a subsidiary of Animoca Brands since 2020. GAMEE is a high-engagement mobile gaming platform focused on onboarding a mass gaming audience to Web3. It has over 100 million registered users and has served over 10 billion gameplay sessions across multiple ecosystems. GAMEE’s WatBird games and WatPoint mining have collectively onboarded 4 million user wallets into the TON ecosystem. The company has partnered with over 40 major Web3 communities including Mocaverse, TON, Notcoin, Decentraland, The Sandbox, Cool Cats, and others. Learn more at www.gamee.com or get updates by following on X (Twitter).

 

About Animoca Brands

Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, one of the Top 50 Blockchain Game Companies 2024, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including Anichess, The Sandbox, PHANTOM GALAXIES™, and Crazy Defense Heroes, and products utilizing popular intellectual properties such as The Walking Dead and Power Rangers. One of Animoca Brands’ flagship projects is Mocaverse, a platform that enables consumers to maximize their Web3 exposure to experiences and rewards with a single login entry point. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.

 

Contacts

GAMEE: hello@gamee.com

Animoca Brands: press@animocabrands.com