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Animoca Brands Japan signs partnership with BONSAI NFT CLUB to support traditional Japanese art of bonsai in Web3

17 July 2024 - Animoca Brands Japan, a strategic subsidiary of Animoca Brands, today announced it has partnered with BONSAI NFT CLUB, the bonsai-themed NFT art project. Under the partnership, Animoca Brands Japan will support the global development of BONSAI NFT CLUB in the areas of marketing and token strategy by utilizing the network of Animoca Brands.

Animoca Brands Japan x BONSAI NFT CLUB.jpg

BONSAI NFT CLUB is an NFT project with the vision of turning bonsai, the traditional Japanese art of cultivating and shaping miniature trees, into content that art lovers around the world are passionate about. The project has gained popularity thanks to the novel appeal of combining NFTs and bonsai and currently has more than 1,700 community members.

 

In recent years, the ancient art of bonsai has attracted significant attention from overseas via social media, especially on Instagram. According to Business Research Insight, the global bonsai market size was US$8.42723 billion in 2022 and is expected to reach US$24.59 billion by 2031. The partnership between Animoca Brands Japan and BONSAI NFT CLUB will leverage the knowledge and expertise of Animoca Brands Japan and the community created by the BONSAI NFT CLUB to further promote the appeal of bonsai all over the world.

 

Since inception in 2021, Animoca Brands Japan has supported the global expansion of Japanese IP and content holders in the Web3 domain, including "SYMBIOGENESIS” by Square Enix,  Dorcom Inc, and HashPalette Inc. 

 

Yusuke Maji (Majisuke), representative of BONSAI NFT CLUB, commented: “BONSAI NFT CLUB will pursue the possibility of "Bonsai x Art market" on an unprecedented scale through a partnership with Animoca Brands Japan, including a global token strategy. The BONSAI NFT CLUB will continue to expand its activities to bring more attention to this traditional art form: presenting Bonsai as art to the world.”

 

Kensuke Amo, COO of Animoca Brands Japan, commented: “We are pleased to partner with BONSAI NFT CLUB and support the global expansion of the traditional Japanese art of bonsai through our network. Animoca Brands Japan is committed to supporting the global expansion of Japanese IP and content, and to helping overseas projects expand in Japan. As part of this commitment, we launched the NFT Launchpad SORAH by Animoca Brands Japan in June 2024 to accelerate mass adoption of Web3, including through the powerful appeal of Japanese content and culture. Bonsai is a quintessentially Japanese art and this partnership is therefore a perfect fit.”

 

Legal Disclaimer

This announcement does not constitute or form part of any opinion on any advice to purchase, or any solicitation of any offer by anyone in relation to a token or to purchase any token nor shall it or any part of it nor the fact of its presentation form the basis of, or be relied upon in connection with, any decision to purchase (or not purchase) any of the described tokens. Participation in the sales described in this announcement is subject to terms and conditions, including eligibility requirements. This announcement is not intended to be an advertisement, invitation or inducement to purchase any tokens.

 

Sales not available to residents of the United States, United Kingdom, sanctioned countries and other restricted jurisdictions. 

About BONSAI NFT CLUB

BONSAI NFT CLUB is the NFT project, with the vision of 'turning bonsai into content that art lovers around the world are passionate about', whereby the purchase of an NFT brings a bonsai to your home and allows you to experience the artistry of bonsai through growing bonsai. The project operates a community where members can learn about bonsai cultivation from instructors with more than 15 years of bonsai experience, and has about 1,700 members.A total of 100 NFTs have been sold since May 2022, and were sold out at the end of August the same year. In October of the same year, it began selling 8031 NFTs in the BONSAI NFT FARM project, and has bonsai gardens in Saitama Prefecture and Seattle, USA.

For more information, please visit https://www.bonsainft.club or follow on X.

About Animoca Brands Japan

Founded in 2021, Animoca Brands Japan (corporate name: Animoca Brands K.K.) is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company. Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists, and game companies. Animoca Brands Japan provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.

For more information, please visit https://www.animocabrands.co.jp or follow on X

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