Animoca Brands acquires Notre Game
03 June 2022: Animoca Brands, the company advancing digital property rights for gaming and the metaverse, today announced it has completed the acquisition of 100% of the issued capital of Notre Game s.r.o. (Notre Game), a game development and publishing company known for Scratch Wars, the innovative hybrid physical-digital collectible card mobile game. Notre Game is currently developing Scratch Lords, a new play-and-earn NFT game based on the success and game mechanics of Scratch Wars.
Notre Game was founded in 2016 in Prague by experienced game designer Jiří Mikoláš with the mission to create novel games and innovate on existing game concepts. Since its inception, the company has trailblazed its own path in gaming, putting a strong focus on innovative and bold projects in areas eschewed by most other developers of mobile games. Its previously launched game Scratch Wars is a physical-virtual hybrid mobile collectible card game with scratchable paper cards that are unique, scannable, and provide play opportunities both online and offline.
Scratch Wars was made available in the Czech Republic and Slovakia, where it generated €2 million (approx. A$3 million at current exchange rate) in sales of the game’s scratch cards, which were sold in physical stores. The game’s hybrid model achieved an average paid conversion rate of 12% of new users, meaning that 12% of users who downloaded and installed the app went on to purchase physical cards at retail stores and scanned the cards into the Scratch Wars app.
Animoca Brands and Notre Game are now working to bring to market Scratch Lords, a new and innovative collectible card mobile game based on the success and game mechanics of Scratch Wars, but with updated features including NFT integration and trading. Scratch Lords is expected to be available in Q3 2022.
The management and staff of Notre Game will continue to operate the company following its acquisition by Animoca Brands.
As a part of Animoca Brands, Notre Game will be able to expand its products to the global market and access the considerable networks, resources, and know-how within the wider Animoca Brands group. Meanwhile, Animoca Brands has gained another experienced and talented game studio to bolster its open metaverse development efforts.
Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “We were impressed by the innovation and boldness that Notre Game demonstrated with its physical-virtual hybrid game model. The company has a solid team with strong leadership and the kind of experience and mindset that we are looking for in our mission to contribute to the establishment of the open metaverse.”
Jiří Mikoláš, CEO and game designer of Notre Game, said: “Thanks to the vision of Animoca Brands, we now have the opportunity to show our ideas to the whole world, marking an important culmination of our game development efforts after years of hard work.”
The consideration for the acquisition of Notre Game was in both cash and shares of Animoca Brands. The consideration amount was not considered material, and the shares of Animoca Brands were issued at a value of A$4.50 each.
About Notre Game
Notre Game, a subsidiary of Animoca Brands, is a game developer and publisher founded in 2016 and based in Prague, Czech Republic, with the mission to “provide players with more than just a digital experience”. The team consists of nine highly experienced gaming veterans. CEO and game designer Jiri Mikolas has over 20 years of experience in the gaming industry and is the author of more than 10 released app games and 40 board games. Art director Martina Kutalkova, who was previously at global game developer Geewa, is a highly talented illustrator with deep experience in all fields of 2D and 3D art and graphic design. All members of the Notre Game team are united by a strong belief in the Scratch Lords project, their love of games, and the drive to innovate. For more information visit www.notre-game.com.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise Entertainment, and Notre Game. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Contacts:
Notre Game: project@notre-game.com
Animoca Brands: press@animocabrands.com