Press Release
26 March 2019
Animoca Brands partners with Formula 1® to develop “F1® Delta Time” blockchain game
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Global licencing agreement secured with Formula 1® to develop and publish the blockchain game F1® Delta Time based on non-fungible tokens (NFTs)
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Formula 1® is the pinnacle of motor sport, with an audience of ~1.6Bn TV viewers, 506m global fans, and is broadcast in 180+ territories
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The global footprint of F1® includes 21 races in 21 countries on five continents - annual race attendance is over 4.1m people with the majority of fans in the top income bands
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The sport attracts the world’s most influential commercial partners including Rolex, Pirelli, DHL, Emirates and Heineken, and also has media rights partnerships with a broad range of leading broadcasters, including Sky, Fox Sports and ESPN
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First phase of the game to be released on 10 May 2019 with additional phases to follow
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Partnership provides Animoca Brands with a strong foundation for growth and considerable global reach through an established brand
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This deal is part of the Company’s vision to onboard the next billion people on to blockchain
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Further demonstrates the standing of Animoca Brands as a global leader in blockchain gaming
Animoca Brands Corporation Limited (ASX: AB1, “the Company”) is pleased to advise it has secured a global licencing agreement with Formula 1® (“F1”) to develop and publish F1® Delta Time, a blockchain game based on the world-famous racing series.
F1® is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races in 21 countries across five continents. During the nine months of racing per year, F1 attracts 1.6 billion television viewers, 506 million fans and 4.1 million race attendees. The sport boasts the world’s most valuable sporting fanbase and attracts highly prestigious companies as sponsors, including Pirelli, DHL, Rolex, Emirates and Heineken, among various others. Its broadcast partners include Sky, Fox Sports, and ESPN.
In 2016, F1 was acquired by Liberty Media, a multinational company with operations in 30 countries. Since the acquisition, Liberty Media is growing the sport and improving the fan experience through partnerships with the world’s most innovative companies, significant investments in new technologies, and widening access to content and deeper fan engagement.
As part of the licencing agreement, Animoca Brands will assist in driving fan engagement by developing and publishing the blockchain game F1 Delta Time. The game will have a collectible component based on non-fungible tokens (NFTs) as well as a racing component utilising those NFTs. The first phase of the game, featuring NFTs based on Formula 1 intellectual property, will be launched on 10 May 2019.
Animoca Brands believes that the licensing agreement can considerably broaden the Company’s consumer reach, and it aims to drive growth and product uptake by leveraging the significant brand power of Formula 1.
Yat Siu, co-founder and chairman of Animoca Brands said: “Securing a partnership to make blockchain games with Formula 1 - one of the most recognised brands in sport - is a notable achievement. We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”
Website links
The pre-launch web site for F1 Delta Time is now live at www.f1deltatime.com, offering product news and updates, a countdown to the game’s launch, and free in-game gifts.
Official images are available at https://www.animocabrands.com/ab1-partners-with-formula-1
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About Animoca Brands
Animoca Brands (ASX: AB1) leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Garfield, Snoopy, Thomas & Friends™, Ever After High and Doraemon. Animoca Brands is the exclusive China distributor of CryptoKitties. The Company is based in Hong Kong, Canada, Finland, and Argentina. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook or Twitter.
Contact: press@animocabrands.com
The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
